Current research interests:
Research on changes in market structure when co-ops exit or enter particular sectors – mostly agricultural and food co-ops.
Also work on consumer preferences for foods, technologies and production attributes – including preferences for products produced by co-ops and work on farmer adoption of new technologies – developing and developed countries.
- Market power in food and agricultural markets
- Advertising and social media impact on producer and consumer decision making
- Role of co-ops in current agriculture and food markets
- Survey analysis
- Stated preference or choice experiments
Contact me for:
Anything to do with ag marketing research or teaching.
Professor, University of Alberta
Name: Ellen Goddard
Institution: University of Alberta
Phone: (780) 432-4224