Ellen Goddard

Current research interests:

Research on changes in market structure when co-ops exit or enter particular sectors – mostly agricultural and food co-ops.
Also work on consumer preferences for foods, technologies and production attributes – including preferences for products produced by co-ops and work on farmer adoption of new technologies – developing and developed countries.

Research topics:

• Market power in food and agricultural markets
• Advertising and social media impact on producer and consumer decision making
• Role of co-ops in current agriculture and food markets

Research methodologies:

• Econometrics
• Survey analysis
• Stated preference or choice experiments

Contact me for:

Anything to do with ag marketing research or teaching.

Biography:

University of Alberta profile.